Various global studies conducted on online reputation reveals over 70% are affected by the online reviews about a company, product or a brand. Nearly half of the respondents admitted that online reviews are fairly, very, or absolutely an important part of their decision making process.
In the world of social media, brand perceptions are made by the voice of your customers. Even if your products or services are of good quality and value for money, but if you are not able to match your customer’s expectations you cannot build a brand. Matching your customer’s expectation is just one part of it, this also depends on how quickly you respond to their concerns, how well do you take criticism, and how you respond to negative feedback. Online Reputation Management (ORM) helps you achieve your brand goals and improve perception. ORM is required for every size and every type of business. No matter how small or big you are, whether you are selling goods or services online or own a bakery shop or a professional, managing your online reputation is a must!
Online Reputation Management (ORM) is a continuous process of monitoring and building your brand identity. ORM is a combined effort of SEO, Digital Marketing, and Public Relation to promote and defend your brand identity over the internet. ORM includes managing your reputation by responding to your customer’s comments and mentions on time and accurately to create a positive brand perception.
@ imedia we track all positives and negative reviews being published for your brand and take appropriate measures to act upon. We also try our best to nullify negative reviews.@ imedia also takes care of your online PR and helps your brand get coverage on popular online platforms, building impressive online presence in your niche segment.
