Today’s marketers are realizing the significance of digital marketing and taking steps to tap into its huge potential and no more seen as a side dish in the overall plater. However majority of digital companies are taking forward overall brand blue print and doing a cut paste job when implementing digital brand strategy. And in many a case there is no digital brand narrative or a defined rod map.
Many recent report indicates that less than 20% of digital marketers have a digital marketing plan integrated into their overall brand strategy. As an ongoing practice few digital companies have marketing strategies but these strategies exist separately – they aren’t part of the overall brand vision document which has an applied and practical approach to digital world.
The core of marketing has shifted from traditional media like TV and print. This shift has created a new set of content, implementation, monitoring and analysis skills. The whole eco system is affinity and result oriented base.
The core of marketing has shifted from traditional media like TV and print. This shift has created a new set of content, implementation, monitoring and analysis skills. The whole eco system is affinity and result oriented base.
Gain insight into how digital marketing fits within the organization/brand
Define a problem statement and drive your digital marketing goals
Identify the appropriate digital tools to invest in, conjunction with your main media plan. Thus developing synergy.
Draw up an integrated digital road for marketing activities. Analyze the results, reassess, and then expand or reallocate resources as necessary
